Marketing Leadership (CMO)
11 modules, 97 lessons. A marketing course.
Key points
- Area: Marketing, level: Leadership
- 11 modules and 97 lessons in total
- Written for the UAE market, with UAE regulation and practice built in where the subject needs it
The modules
- The CMO Mandate and the Marketing Operating Model8 lessons
- Brand Strategy and Architecture for a Holding Company8 lessons
- Positioning, Differentiation, and Category Strategy9 lessons
- Growth Strategy, Market Entry, and New Ventures9 lessons
- Martech, Data Strategy, and Marketing AI9 lessons
- Portfolio Marketing Budgets and ROI9 lessons
- Demand Generation and Revenue Marketing at Scale9 lessons
- PR, Reputation, and Crisis Management9 lessons
- Leading and Building the Marketing Organisation9 lessons
- Multi-Brand and Group Marketing Across the Portfolio9 lessons
- Marketing as a Board-Level Growth Engine9 lessons
For training
This page shows how the course is built. For training, see The Works Academy.
Counts correct as of 14 October 2026.