Demand Generation & Marketing Operations
13 modules, 119 lessons. A marketing course.
Key points
- Area: Marketing, level: Advanced
- 13 modules and 119 lessons in total
- Written for the UAE market, with UAE regulation and practice built in where the subject needs it
The modules
- The Demand Generation Operating Model: Running Marketing as a Revenue System9 lessons
- Campaign Planning and the Marketing Calendar9 lessons
- Property Portal Media: Property Finder, Bayut and Dubizzle Economics9 lessons
- Meta Advertising for Lead Generation and Retargeting9 lessons
- Google Ads: Search, Performance Max and Intent Capture9 lessons
- True Cost-Per-Lead, Cost-Per-Acquisition and Marketing ROI9 lessons
- Lead Generation and Speed-to-Lead9 lessons
- Funnel and CRM Marketing: Nurture, Lifecycle and Reactivation9 lessons
- SEO and Content Strategy for Property and Product9 lessons
- Brand Building Inside a Performance Budget9 lessons
- Analytics, Tracking and Multi-Touch Attribution9 lessons
- Budget Management and Media Planning10 lessons
- Running the Marketing Function a Department Depends On10 lessons
For training
This page shows how the course is built. For training, see The Works Academy.
Counts correct as of 14 October 2026.